On open ground, in the hands of people who've spent generations learning to do it right.
A Good Life. A Calm End. Close to Home.Scene 1 · Cold open — dawn over open rangeland
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The system we built
Somewhere, We Lost Our Way
Between this pasture and your plate, we move living animals hundreds of miles — ranch, to feedlot, to a handful of giant plants. Because that's where the coolers are.
Live haul — ranch to feedlot to plant
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A handful of giant plants
The animals arrive frightened.Long-haul stress, shrink, and injury are built into the route.
The work is dangerous.High-speed lines, far from the communities that raised the animal.
Almost none of the value finds its way home.ON-SCREEN: "Today, the ranch keeps about a dime of every retail beef dollar."
Scene 2 · Handle with restraint — tension, not gore.
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The question
What If the Animal Never Had to Make That Trip?
Own the Coordination, Not the Cattle
Scene 3 · A held beat — motion stills, then gently reverses toward the ranch
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Harvest at home
Bring the Harvest to the Herd
USDA inspection, a calm stun, a clean bleed — all of it near home, on familiar ground.
Long-haul trailers • Crowded pens • Fear at the end of the line
No Live Transport. Calm. Inspected. Humane.Scene 4 · Convey dignity through pacing and faces — never spectacle
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Cooling from within
What No Cold Room Can Do
A vascular cold-flush perfusion chills the carcass from the inside — the moment the harvest is done.
What makes it physically possible
Old way — cool the building · hours
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New way — cool the carcass · minutes
Put the cooler
in the beef,
not the beef
in the cooler.
Harvestasis™ — vascular cold-flush perfusion. Cooling begins at harvest, not hours later in a distant chill room.
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Fresh · Local · Whole
Off the Rail. Shipped Same Day
It reaches the local plant already cold and clean — ready to break down right off the rail and ship the same day.
Today
Hauled to industrial coolers
Surface chilling over hours
Cold-chain aging for weeks
Multi-week journey to the cutter
16–30 days to the customer
Prokarna
Arrives cold and clean
Chilled from the inside, at harvest
No cold chain
Fabricated straight off the rail
2–7 days, delivered fresh
Fabricated Off the Rail. Shipped Fresh, Same Day. No Cold Chain.
Scene 6 · Warm, human, busy — skilled hands, boxes of fresh beef, a truck pulling out
And nothing wasted.Full-carcass utilization keeps more of the animal in the value stream.
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The payoff
The Value Stays Where It Belongs
The animal is met with dignity. The rancher and the processor keep far more of what they earn.
A Dime →Half
Of every retail beef dollar, back to rural hands
More of the beef dollar stays in the towns and on the land that made it.
More of the Beef Dollar Stays RuralScene 7 · Faces — the rancher, the processor, the town, a family table
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Beef, the way it was meant to be
Prokarna
Humane. Local.Whole.
Bring the harvest to the herd
Own the coordination, not the cattle
Prokarna Inside — trace it back to the ranch
James Hansen · CEO · Dr. Lyn Yaffe · CSO · Chris Fuller · Sr. Director, Regulatory & Field Integration
james@prokarna.com · 503.307.3164
Our AI knowledge base — answers about Prokarna, in our own words.
Harvestasis™ cools the carcass; it is not the method of harvest. The humane story is the calm, USDA-inspected stun and bleed relocated near the ranch and the elimination of live-haul. Figures referenced are management estimates and are forward-looking, not guaranteed. This material is informational only and is not an offer to sell or a solicitation of an offer to buy securities; any offering is made solely through definitive offering documents.
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